April 16-17, 2026
Lubbock, Texas
Registration Opens 8/1/25
Early Conference Cost Deadline 10/31/25
LOCATION
Lubbock Memorial Civic Center, 1501 Mac Davis Lane, Lubbock, TX 79408
TIME
Wenesday, April 15, 2026 – Welcome Reception (5-9pm) at Cotton Court Hotel
Thursday, April 16, 2026 – 8am to 4pm
Friday, April 17, 2026 – 8am to 4pm
Saturday, April 18, 2026 – 10am to 5pm Lubbock Arts Festival
The Lubbock Arts Festival has received four consecutive “Best in Texas” awards from the Texas Festivals & Events Association (TFEA) (2021,2022, 2023, 2024) and two “Grand Pinnacle” awards from the International Festivals and Events Association (2021, 2023)
REGISTRATION
Registration Open
COST – In Person Only
$595 11/1/25 – 2/1/26 – Registration
$695 2/2/26 – 4/15/26 – Late Registration
REFUNDS
This conference is a labor of love and break even at best – your payment is your commitment to the conference.
EVENT DETAILS
This two-day professional development event (opportunity to stay for the Lubbock Arts Festival, An Enhanced Art Experience) brings together show directors and those connected to the industry for learning, discussion, inspiration and networking opportunities. This conference is tailored to individuals who are involved with the planning of art fairs or festivals, including board chairs, council or chamber staff, and volunteers.
CONFERENCE CHAIRS
Elizabeth Grigsby, Executive Director, Lubbock Arts Alliance
Cindy Lerick, President, Art of Events LLC
Robin Markowitz, Executive Director, Art-Linx
Conference attendees will have the opportunity to participate in:
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Vital networking events
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Presentations by experts highlighting critical trends affecting the art fair industry
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Training on skills to amplify visibility of festivals, grow participation, promote artistic excellence and more
Conference Schedule Coming
Topics of Discussion –
- 14th Annual State of the Artist Survey – Speaker, Robin Markowitz
- Grant Writing Workshop
- Award Winning Festival Marketing
- Innovative Community Engagement
This conference is produced by Art-Linx. Please contact Robin Markowitz at 202-251-0637 or email robin@art-linx.com with any questions.
Conference Chairs
Conference Co-Chair Cindy Lerick, President of The Art of Events, is an accomplished educator currently serving as an instructor at Kansas State University within the Department of Hospitality Management. With a diverse career spanning several decades, Lerick has made significant contributions to both the nonprofit and events industries. Her journey began as the owner of a road race production and timing company, showcasing her entrepreneurial spirit. Transitioning seamlessly into nonprofit leadership, she worked with organizations orchestrating large-scale events.
In her role as President of Art of Events LLC, a consulting firm specializing in nonprofit community festivals and arts, Lerick has provided exceptional leadership and services to clients nationwide. Noteworthy projects include remote management of event staff/board and interns during the COVID-19 pandemic, virtual event management for the arts, project leadership, board development, strategic planning, and event and festival management. Her clients include esteemed organizations such as the Saint Louis Art Fair, Coconut Grove Art Festival, Southern Highland Craft Guild, and the Philadelphia Flower Show.
Conference Producer and Co-Chair: Robin Markowitz has been immersed in the art festival world as a Jewelry Artist, Art Festival Director, Principal at Art-Linx and Editor of the Art Festival Newsletter. I began my art career as a jeweler, showcasing my work at juried art festivals since 1995 and have served as an Festival Director since 2009. Art-Linx is the culmination of all my art expertise. Art-Linx is the only multi-platform connecting service for the art festival community: connecting artists to art shows, directors to directors and galleries/art publications to artists. The Art Festival Newsletter (published 6x per year) has topical articles for the art professional and highlights industry trends.
Conference Co-Chair Elizabeth Grigsby has been the Executive Director of the Lubbock Arts Alliance for 22 years. During her tenure, the organization has had a six-fold increase in its budget and its marquee project, the annual Lubbock Arts Festival, has tripled in attendance. The Arts Festival has received two “Grand Pinnacle” award from the International Festivals & Events Association and four consecutive “Best in Texas” awards from the Texas Festivals and Events Association for being the best overall event in its budget category.
The Arts Alliance has obtained the Cultural District Designation for Lubbock—one of only 53 cities in the State of Texas—resulting in over $2 million in grant funding for local non-profit arts organizations. In addition, the Arts Alliance has received numerous direct grant awards from the National Endowment for the Arts, Texas Commission on the Arts, and Texas Women for the Arts. Most recently, Grigsby finalized a $1 million endowment to support the operating costs of the Lubbock Arts Alliance and the Lubbock Arts Festival, further strengthening the organization’s long-term sustainability.
In 2018, the Arts Alliance and Grigsby received the “Catalyst Award” from Louise Hopkins Underwood Center for the Arts (LHUCA). In 2021, she was honored by the YWCA as a “Woman of Excellence” in the art and culture category. In 2023, Grigsby was inducted in Hall of Honor for the Texas Festivals and Events Association with a lifetime achievement award. Grigsby is a Certified Fund Raising Executive (CFRE) and Certified Festival & Event Executive (CFEE).
Some Highlights at the Conference
Artificial Intelligence for Art Show Directors
AI is already part of the tools many arts leaders use daily. But as generative AI steps into the spotlight, show organizers are faced with new challenges and possibilities: How do we use these tools to increase capacity without compromising our artistic values or community trust?
This session offers a jargon-free introduction to AI tailored for leaders, especially those navigating limited staff and high expectations. Led by a practitioner who supports festivals nationwide, this conversation blends practical strategy with ethical grounding.
What we’ll explore:
- Time-saving tools for grant research, volunteer onboarding, emergency communications, and marketing
- A plain-language overview of how different types of AI work (and what to watch for)
- Frameworks for ethical and transparent use of AI in creative communities.
- Thoughtful ways to respond to skepticism from artists, staff, or board members
S. David Ramirez, CFEE, is an award-winning marketing and event technologist based in San Antonio. He is the founder and CEO of SDMRamirez, an agency working with events, entrepreneurs, and economic development organizations across the nation. He is a sought-after speaker, presenting at dozens of events and conferences each year. He serves on the boards of the International Festivals and Events Association Foundation and the Texas Festivals and Events Association. He is a faculty member teaching marketing and technology topics at the National Event Management School in Wheeling, West Virginia, and the Texas Event Management Institute. Mostly, he’s a nerd. Talk to him about anime, craft beers, and science fiction.
Creating & Implementing Immersive Experiences at Festivals: A Hands-on How-To
In this hands-on workshop, participants will explore the core components of immersive and experiential design. From imagination to implementation, educational creative and experiential designer Ashley “Birdie” will guide attendees through a step-by-step process for crafting meaningful, high-impact festival experiences. Through real-world examples, interactive exercises, and collaborative ideation, participants will gain practical tools and creative inspiration to design immersive environments that captivate audiences and keep them coming back.
Through her organizations Blooming with Birdie and non-profit Project Bloom, she shares her expertise as an experiential designer, consultant, and certified Montessori educator by designing innovative learning experiences that inspire curiosity and compassion for life. Blooming with Birdie’s flagship event, The Monarch Butterfly and Pollinator Festival marks its 10 year anniversary in 2025 . Under Birdie’s leadership and innovative approach to immersive installations, the Festival has seen exponential growth with the 2024 event engaging over 10,000 community members.
Fundamentals of Grant Writing: Planning, Budgeting, and Telling Your Story
The world of grants can be challenging. This session with Stacy Keith, Director of the Lubbock Cultural Arts Foundation, will discuss how to research grants and develop a proposal. It will include developing a budget, narrative, appropriate evaluation tools and examining sustainability. Content will also discuss the importance of Board and partner involvement to strengthen an application and how to work collaboratively to engage those who are responsible for budget oversite, implementation and reporting.
Conference Participants by Festival or Organization
2026 ( COMMITTED AS OF 11/1/25)
Art-Linx
Art of Events
Art in the Loop (TN)
Art Worth (TX)
Crafts at the Cathedral (NY)
Crystal Bridges Musuem of American Art (AR)
Krasl Art Center-Krasl Art Fair on the Bluff (MI)
Lenexa Art Fair (KS)
Lubbock Arts Festival (TX)
Mountain Art Festivals (CO)
Rose Squared Art Shows (NJ, PA)
Saint Louis Art Fair (MO)
Smoky Hill River Festival/ Salina Arts & Humanities (KS)
The Guild of Artists & Artisans (MI)
VisArts’ Rockville Arts Festival (MD)