The fact is that very few artists are successful without some social media or active communication with patrons. The goal is for you to be able to either start having a presence online or maintain strong social media content without burning out. It can feel overwhelming to create engaging content consistently. The good news is that you can effectively manage your social media with just 10 minutes a day, five days a week. Here’s how:

Day 1: Plan Your Week: Outline Topics: Spend the 10 minutes brainstorming content ideas for the week. Consider posting about the art you are creating, any upcoming events, or relevant holidays. If you are overwhelmed – keep it simple! Plan to post 3 times a week (not every post is about you).

Example: Planning for the week

• Monday: Post a motivational quote, fun fact or humerous cartoon related to art
• Tuesday: Share a behind-the-scenes look at your work
• Wednesday: Find other artists that you like and share their work
• Thursday: Highlight a customer testimonial or share an art fact
• Friday: Respond to likes, shares and comments

Day 2: Create Visual Content: Use Design Tools – Spend 10 minutes on Canva or Adobe Spark to create visually appealing graphics. Templates make this process quick and easy. Edit a photo or create a reel or video relevant to your planned content.

Example:

• Design a quote graphic for Monday’s post.
• Create a short video or use still images (carosel) to share what you are working on

Day 3: Engage with Others: Spend your 10 minutes (don’t go down the rabbit hole – time yourself if needed) liking, commenting, and sharing relevant content from others to build relationships and increase visibility.

Example:

• Comment on other posts to increase your reach.

Day 4: Share about your work: Customer reviews, photos, or testimonials. (Remember to take photos of happy patrons leaving the booth with your art and let them know that you will be posting this on your social media pages).

Example:

• Share a customer’s photo of your art hanging in their home, wearing your jewelry or using your ceramics, adding a thank you note and a call-to-action for others to share their experiences.

Day 5: Respond to comments, likes and shares then analyze and adjust: Respond to Comments and Messages: Use 5 minutes to reply to comments on your posts and direct messages. Spend the next 5 minutes reviewing analytics to see which posts performed well and why. Adjust your strategy by basing your upcoming content based on these insights.

Example:

• If your Tuesday behind-the-scenes reveal received high engagement, consider creating similar content for future posts.
• Adjust the timing of your posts if certain times get more interaction.

Creating effective social media content doesn’t have to be a time -consuming task. By dedicating just 10 minutes a day, five days a week, you can maintain an active and engaging social media presence. Planning ahead, leveraging design tools, engaging with your audience, analyzing your performance, and sharing user-generated content are all quick yet impactful activities. Stick to this routine, and watch your social media influence grow!