Keeping track of business expenses is a crucial piece tax preparation. This article is written for the professional artist that is self-employed. Self-employed individuals file a Schedule C as part of their regular 1040 income form. Schedule C is also where you report your business write-offs. Your basic work related expenses include travel (hotel, meals,…

Shows can only do so much to bring attendees to the event. They work hard to attract a wide audience and give you the opportunity to sell your art. However, they cannot bring YOUR patron to the show. YOU need to work hard these days to create a patron base that will consistently purchase your art. Gone are the…

And you say you don’t have time for social media…. Maximize Your Social Media Impact: Creating Content in Just 10 Minutes a Day The fact is that very few artists are successful without some social media or active communication with patrons. The goal is for you to be able to either start having a presence…

I love New Year’s Resolutions – they focus the mind and hopefully create a plan to make the next year better. In the spirit of the New Year, some questons about the past year and are you able to measure what worked and what didn’t? To help you personalize your goals for the year ahead…

Looking back on the past year, our world has simultaneously atrophied and flourished. The artist community has faced the challenges of the past 16+ months and is documenting this moment in history with creativity and expression never seen before. Creating art is a key component to mental health but the act of making art can…

With fingers crossed, art festivals around the country will be in person this year. It is now time to think of not only protecting yourself from the virus but protecting you business. By carrying the right type of business insurance coverage, you can protect your supplies, projects, staff, clients – and your personal assets –…

Hashtags are a great way to make your art easily accessible on social media platforms like Facebook, Twitter, and Instagram. Hashtags are simple words and terms with no spaces that begin with the # sign. These hashtags work like web search terms. When users are looking for content on a certain topic (like finding local…

Shift your perspective and embrace the fact that you have the ingenuity and creativity to connect with your patrons and fellow artists in a new way. Now is the time to tailor your online presence and be SMART about marketing your art. Now that you have been forced into creating new ways to reach your…